I routinely say, “Only about a third of the value of a wine is the aroma and taste”, and I stand by it. Writing ‘How to Drink Wine’ (out 29th August in all good bookshops!) gave me a great opportunity to hold this statement up and give it proper scrutiny.
Human connection and community make up a good wedge of the two-thirds unaccounted-for ‘value’. Sharing a bottle and taking wine to friends’ houses for lunch, whether they open it then and there (or not!), is an enormously powerful social gesture, and I gain a lot from the joy of choosing the right bottle and the gifting itself. Cooking dinner with my Dad this summer on a too-rare visit with the family to Cornwall was elevated and pinned in our memory by adding a well-judged, special bottle.
The greatest contributor of value in a wine, I think, comes from the ability to travel, both literally and imaginatively, to the diverse regions of the world producing this stuff. Over time, and accrued – happily! – bottle by bottle, this develops in each of us a unique, totally personal appreciation of the natural environment across a range of places on Earth, as well as snapshots of the local culture. What’s more, it often gives us a perspective on an individual within this cultural landscape.
Over many years of drinking wine consciously, I think the sum of these two elements – great social connection and a richer worldview – is the greatest value it has brought to my life.
So, this is a paean to travel and exploration, drinking diversely and building up that rich body of experience. From Dorset to Hokkaido, Breedekloof to the Okanagan, be open to the opportunity!
Get Your Copy Now: How to Drink Wine by Tom Surgey
Click here to choose your preferred format (print, ebook, or audiobook) and retailer.

