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WineAlive (known for the past 14 years as Three Wine Men) is the UK’s most influential wine events company, creating engaging wine experiences live, online and through bespoke campaigns. Hosted by trusted, high-profile wine and drink communicators, our events attract a wide demographic of wine and drinks curious consumers, giving them confidence to step out of their comfort zone to discover their next favourite bottles.
Wine festivals
WineAlive’s flagship wine festivals take place at city centre venues across the UK – this year including Bristol, Manchester and London. Our trusted expert presenters meet, mingle and taste alongside the guests, creating a unique atmosphere for our attendees to taste and discover new wines and drinks. Sessions include on-stage wine demonstrations, pop-up talks and more in-depth masterclasses devised and presented by our experts to take guests on their purchasing journey.
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Online tastings
Reaching an audience UK-wide, WineAlive hosts monthly themed online wine tastings – 90-minute webinars, featuring six wines (or drinks) presented by one of our experts tasting alongside winemakers with viewers invited to interact and join in Q&As live on screen. Attendees and a handful of press and trade receive sample packs to taste alongside the presenters from the comfort of their own home.
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Masterclasses
Our live Wine Festivals include Masterclasses – tutored wine tutorials focussing specific producers, regions or wine styles. Written and presented by one of the WineAlive experts, these informal yet informative tastings feature six wines, the details of which are later added to the Wine Festivals ‘Past Events’ web page. 2024 Masterclasses included Olly Smith’s ‘Sparkling Wines from Around the World’, Oz Clarke’s ‘A Tour Around the Vineyards of England’ and Tim Atkin MW presenting ‘A focus on Chile’ and ‘Sicilian Style:Elegant, Sustainable, Organic’
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Bespoke campaigns
We have the UK’s favourite wine and drinks experts, the events and and media platforms to speak directly to your potential customers. Come to us to discuss creative ideas to see how we can help elevate your brand.
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Digital marketing
WineAlive’s presence extends beyond our live events to innovative content .aross our social media channels where loyal followers turn to us to discover new wines and find topical and relevant wine and drinks content. On Facebook, You Tube (now home to our library of themed content) and Instagram – for which we have planned a regular series of themed InstaLives and Reels, with room in the calendar to slot in curated content tailored to individual clients – we keep our ever growing community of wine-lovers engaged all year round, giving you multiple opportunities to create bespoke content and elevate your brand.
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E-Newsletter
Building on the legacy of Three Wine Men, WineAlive continues to speak to more than 15,00 subscribers through regular e-newsletters. Packed with curated wine content direct to their inbox, each has an open and click through rates well above the industry average. There is potential in each enewsletter to include sponsored advertorials and advertising.
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Companies we've worked with
Don’t just take our word for it
The visitors are the best part of the show as they are really interested in wine and not just there as free-loaders which makes a big change from most of the other shows... small and large!!! All the exhibitor has to do is roll up, set out his/her table and start selling wines!
Amanda Gallou
Loire Valley Wines
We, at Wiston, have always loved these events as they have a brilliant buzz from start to finish. The events draw our exact target audience as all the marketing has a sparky, fun and very high end feel.
Kirsty Goring
Wiston Estate
I’ve just finished watching Oz’ online English wine tasting and it was a wonderful event and education. I hope there will be more like this. It was fabulous to hear the stories of the estates/wineries and I was delighted to try all the wines and will be obtaining more bottles of at least half of them.
Online Tasting Attendee
English Wines with Oz Clarke